2019 Advertising, Lead Generation and Engagement Opportunities
The Association for Advancing Automation (A3) is the leading organization for innovative professionals in the automation world. A3 is the largest North American association that serves global automation professionals from the Robotic Industries Association (RIA), AIA – Advancing Vision + Imaging, Motion Control & Motor Association (MCMA), and A3 México.
A3 represents individuals from more than 1,200 manufacturers, component suppliers, system integrators, end users, research groups, educators and consulting firms. These companies drive automation forward across many business verticals:
- Electronics industry
- Automotive & automotive component
- Rubber/plastics
- Pharma, healthcare and cosmetics
- Food and beverage
- Consumer goods
- Metal and machinery
Be at the Center of the Automation World
The automation industry is increasing products, revenue and users every year. A total of 28,158 robots valued at $1.39 billion were shipped to North American companies in the first nine months of 2018. Now is the time to establish your brand as a leader in automation and capture market share.
DOWNLOAD THE A3 MEMBERSHIP INFOGRAPHIC
A3 builds connections across the industry through content, research, events, news, education, training and networking. Our members are innovators, buyers and information seekers that are looking for new ideas and business partners. Advertisers are not only building brand equity but they are developing a pipeline of qualified leads and driving traffic to their online properties.
Tailor Your Message to Your Audience
Make A3 your marketing partner: We work to understand your objectives and we advise on our segmentation strategy and engagement offerings. Digital advertising provides companies the flexibility to test and refine marketing assets and influence performance.
Our advanced segmentation system allows advertisers to target by job title/role, historical engagement, interests, geographical location, product type, or industry vertical. Conversely, if your goal is to reach a broader audience, A3 expands your reach a wider audience to enhance your ROI.
Audience #1: Robot & Automation Professionals
Member companies include leading robot manufacturers, users, system integrators, component suppliers, research groups, consulting firms and more.
Audience #2: Vision & Imaging Professionals
Member companies include manufacturers of vision components and systems, system integrators, distributors, OEMs, end users, educators and consultants. Individuals focus on smart cameras, life sciences, laser scanners, machine learning, and more.
Audience #3: Motion Control & Motor Imagery Professionals
Member companies include system integrators, manufacturers, distributors, manufacturers’ representatives, end users, suppliers, consulting firms, researchers and academics. Individuals focus on electric motors, magnets, remote monitoring and more.
Engage Your Way
Whether your focus is to drive clicks and impressions, increase social media traffic, introduce buyers to your product, or generate leads, A3 has a solution for you. Advertisers can select individual runs or build a custom engagement plan across all of our web properties; our marketing experts design packages at every price point.
Online Web Advertising
Build brand awareness and reach nearly 1.4 million visitors via display or banner advertisements on the A3 homepages or interior pages. These digital advertisements vary in size and placement and can include animated files. All advertisers receive a comprehensive report of clicks and impressions one month after the ad runs.
Benefits: Alignment to Relevant Content, Brand Awareness, Driving Traffic, Digital Touchpoint, Conversion Optimization
Email and Newsletter Advertising
A3 keeps automation professionals informed through email communications and newsletters. Our monthly newsletters are targeted by audience type and highlight trends, events, products and news. This built-in audience is ideal for a call to action that will be pushed out to nearly 159,000 of A3 subscribers. Advertisers can have exclusive emails, branded content, or button or banner ads embedded in newsletters. All lists are rented.
Benefits: Thought Leadership, Call to Action, Driving Traffic, Brand Awareness, Conversion Optimization, Segmentation Strategy
Webinars
A3 produces several educational live webinar series that are archived on the website. These free webinars are available to the entire A3 network. Webinars average nearly 400 registrants. Advertisers may sponsor webinars or they can elect exclusive sponsorships that allow them to shape content and messaging. All advertisers receive a complete contact list of webinar subscribers months following the published content.
Benefits: Research Sharing, Subject Matter Experts, Thought Leadership, Lead Generation, Establish Trends, Content Marketing, Enhancing Brand Voice, Segmentation Strategy
Video Advertising and Sponsorships
Show off your latest automation technology via video. This is one of the most powerful sales tools in today’s digital world. A3 advertisers can include a 15 to 30 second video clip on social media or on the A3 homepage. Videos must link from a YouTube or Vimeo account.
Benefits: Soft Sales Strategy, Enhancing Brand Voice, Highlight Product Features, Brand Positioning, Social Sharing, Research Sharing, Informing
Promoted Social Media Posts
Reach nearly 70,000 followers across the A3 social media networks with branded content. A promoted post on behalf of your company positions you as a credible expert in the automation and technology field. Tie this opportunity into an upcoming A3 event with hashtags or run an exclusive promotion. Requires two weeks advance scheduling and content approval by A3 management. Includes hyperlink and graphic. Space is limited.
Benefits: Enhancing Brand Voice, Highlight Product Features, Expand Social Media Presence, Increase Credibility and Authenticity, Build Awareness
Homepage Takeover
Advertisers that want to make a big splash should consider a 48-hour takeover of all ad space on the homepage. This opportunity is ideal for new product launches, PR campaigns or important company announcements.
Benefits: Brand Exposure, Alignment to Relevant Content, Driving Traffic, Digital Touchpoint, Conversion Optimization
Branded or Sponsored Content
A3 produces content across all web properties, newsletters, blogs and more. Showcase your expertise by authoring blogs, articles, case studies, whitepapers, and have them published prominently in an upcoming communication. Requires two weeks advance scheduling and content approval by A3 management. Space is limited.
Benefits: Enhancing Brand Voice, Highlight Product Features, Expand Social Media Presence, Increase Credibility and Authenticity, Build Awareness
Sponsorships
A3 provides members exclusive access to sponsorships at all events throughout the year. Please contact Jim Hamilton to learn more about our current sponsorship opportunities or click here to download the prospectus.
Contact Rachel Kristensen or call (734) 994-6088 with questions.
A3 Advertiser Case Study
Click here for 3M Case Study